Welcome to the Books, Brands, and Business podcast with your host, Chris O’Byrne, from JETLAUNCH.net. This is our very first episode, and I want to give you an overview of what you can expect from this podcast. At JETLAUNCH, my publishing company, we are all about books. We provide all sorts of book services, but…

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When you walk into a bookstore, you’ll notice one thing before anything else. They display as many books as possible with the cover facing you. This is because the cover forms your first impression of a book and is often what makes you decide to buy it. Book Covers set all of the expectations Book…

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