by Chris O'Byrne | Apr 21, 2025 | Book Marketing, Self Publishing
Let’s kick things off by talking about something essential in business: clarity. You might be wondering why clarity is such a big deal. Think of it this way: when you’re clear about what your business stands for and who it serves, everything else starts to fall into...
by Chris O'Byrne | Apr 14, 2025 | Book Marketing, Self Publishing
Let’s talk about where you’re at with your business and how the right book marketing can help. It feels like you’re stuck, doesn’t it? No matter how hard you push, you’re not moving forward. And there’s this nagging worry about giving it all up and heading back to a...
by Chris O'Byrne | Jul 27, 2020 | Self Publishing
Are you an author who’s just found the perfect topic for their next book? Maybe you’re done writing and have published your book. Now comes the hard part: building an audience and increasing sales. Marketing your book is not an easy task. You need to...
by Chris O'Byrne | Feb 24, 2020 | Self Publishing
https://youtu.be/7bttCGF84P8 Advantages of Self-publishing One of the biggest advantages of self-publishing your book is that you have control over every aspect of the process. For example… You control the pricing of your book You may start out at a low price...
by Chris O'Byrne | Dec 26, 2019 | Blog, Personal Branding, Self Publishing
In today’s personal brand example, we take a look at James Smiley, a Digital Marketing Consultant and Entrepreneur. Example: Personal Brand Logo The personal brand logo used by Smiley is simple, elegant, and straightforward. It includes his initials, JS, in a...
by Chris O'Byrne | Jul 5, 2018 | Blog, Book Design, Self Publishing
When you walk into a bookstore, you’ll notice one thing before anything else. They display as many books as possible with the cover facing you. This is because the cover forms your first impression of a book and is often what makes you decide to buy it. Book Covers...
