by Chris O'Byrne | May 19, 2025 | Book Marketing, Self Publishing
After laying out the steps for creating a compelling lead magnet and an engaging opt-in page, let’s focus on what happens next in your book marketing process. Once you’ve captured the interest of potential leads, the journey toward converting them into customers is...
by Chris O'Byrne | May 12, 2025 | Book Marketing, Self Publishing
After diving into how to craft a compelling note to your reader and design effective calls-to-action (CTAs), let’s explore another crucial piece of the puzzle of book marketing: capturing leads. Imagine you’ve just finished a great book that’s left you wanting more....
by Chris O'Byrne | May 5, 2025 | Book Marketing, Self Publishing
Building on the idea of using your customer’s language to create a deeper connection, let’s talk about something equally important: conversion. When I say conversion, I’m talking about the journey of turning readers of your book into leads, and then, ideally, into...
by Chris O'Byrne | Apr 28, 2025 | Book Marketing, Self Publishing
Let’s dive into something that might just change the game for you and your book marketing strategy: congruency. Now, you might be scratching your head, wondering what congruency has to do with business communication and marketing. Well, it’s all about ensuring...
by Chris O'Byrne | Apr 21, 2025 | Book Marketing, Self Publishing
Let’s kick things off by talking about something essential in business: clarity. You might be wondering why clarity is such a big deal. Think of it this way: when you’re clear about what your business stands for and who it serves, everything else starts to fall into...
by Chris O'Byrne | Apr 14, 2025 | Book Marketing, Self Publishing
Let’s talk about where you’re at with your business and how the right book marketing can help. It feels like you’re stuck, doesn’t it? No matter how hard you push, you’re not moving forward. And there’s this nagging worry about giving it all up and heading back to a...
