Are you an author who’s just found the perfect topic for their next book? Maybe you’re done writing and have published your book. Now comes the hard part: building an audience and increasing sales. Marketing your book is not an easy task. You need to understand how marketing works, and you need to learn about…

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Advantages of Self-publishing One of the biggest advantages of self-publishing your book is that you have control over every aspect of the process. For example… You control the pricing of your book You may start out at a low price and then raise it. Or start high or lower it for a promotion. You may…

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In today’s personal brand example, we take a look at James Smiley, a Digital Marketing Consultant and Entrepreneur.  Example: Personal Brand Logo The personal brand logo used by Smiley is simple, elegant, and straightforward. It includes his initials, JS, in a bolded gold font that is very easy to read, with a black background behind…

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When you walk into a bookstore, you’ll notice one thing before anything else. They display as many books as possible with the cover facing you. This is because the cover forms your first impression of a book and is often what makes you decide to buy it. Book Covers set all of the expectations Book…

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For most people that’s probably true because if all you do is put your book on Amazon, if all you do is tell your friends and family about your book, if all you do is go all over social media and tell people about your book—you’re probably not going to sell very many books. But…

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Well, that can certainly be the case. Like I talked about before, there are so-called publishing companies, vanity presses that charge anywhere from $20,000 to $80,000 for a so-called publishing package. What do I mean by so-called publishing, so-called design, so-called marketing? Their design is shoddy at best and unprofessional and it makes you look unprofessional.…

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