Should you build your personal brand on Facebook? The answer is a resounding YES! With more than 2.45 billion monthly active users, you’d be missing out on a huge opportunity if you didn’t create your own space on this social platform.
So, how do you stand out on social media when everyone is competing for attention? People like to connect to people, not brands. That makes Facebook one of the best platforms to build your community, your tribe.
Rule #1: IT’S NOT ALL ABOUT YOU!
Wait…what’s that supposed to mean? Well, you might be great at attracting people all day long, but they aren’t going to stick around if you don’t have quality content they think is useful.
Remember to keep the focus on your target audience and building that relationship with them.
- What kinds of people do you want to reach and what are their pain points?
- How can you help them solve those problems?
- Where do you fit in to their life?
- What kinds of content will they want?
- Video training
- Exclusive community
Depending on your audience, it could be all of those things!
Once you understand the basics about your audience, then you can start working around those central ideas to build your brand.
7 tips to get started today:
1. Name your community
Your audience isn’t just your followers. Giving them a unique name adds a sense of belonging to something special that you just created for them.
2. Create a business page AND a group page.
Be certain you don’t confuse the two, because they are vastly different.
Your business page is a place where everyone can see what your personal brand is all about. Think of this as your gateway. This is where people will first meet you and your brand. You have the ability to post as someone or something other than your personal profile such as “ The Community Chiropractor”
Your group is a space where you can interact with your top followers. These are the people that LOVE what you are doing and believe in you. This is also the place you’ll want to share more personalized information with them and discuss topics in greater depth. Remember that your goal is to build a community. The beauty of groups is that they offer exclusivity.
Pro Tip: Make your group private and only allow people who buy your book or your download have access.
3. Create free quality content
This allows you to build up your email list so that when you launch your paid product, you have a contact base. You need at least one, preferably three, lead magnets. Lead magnets are downloads, videos, audio, or maybe an excerpt of your book. Check out free email tools like MailChimp or MailerLite to help you create a landing page to collect emails.
4. Use a content calendar
Plan out what you are going to post for a week or month at a time. Make sure all of your posts point back to your industry in some way. Here’s a Trello board template to get you started.
5. Be consistent
Stay top of mind for your community. Schedule your posts ahead of time so you can use your time effectively. Use these charts as a guide when you start deciding on when to schedule your posts. Keep an eye on your stats and adjust accordingly.
6. Use live videos
Facebook pushes notifications out to your audience when you go live. If you do this regularly, your engagement will increase as well.
7. Respond to comments and messages
Try to engage with everyone that shows interest. This last tip is super important for your community. People want to know that you are genuinely interested in them. When you do this, they are more likely to like, comment, and share your posts – all things Facebook pays close attention to.
Facebook is an ever growing platform with about 6 new profiles created every second. So go on, start connecting with your audience and build your personal brand on Facebook!