The Author's Edge: Issue 11
Chris O'ByrnePublished on: 13/10/2026
Your readers are writing your marketing copy for you. Here is how to mine your Amazon reviews and repurpose them across your website, social media, and sales pages.
Chris O'Byrne
The Author's Edge: Issue 10
Chris O'ByrnePublished on: 29/09/2026
You already built the connection inside your manuscript. Here is how to turn everyone you quoted, cited, or credited into a referral partner and a source of free cross-promotion.
The Author's Edge: Issue 9
Chris O'ByrnePublished on: 01/09/2026
Your book is a living asset, not a finished product. Here is how a second edition gives you a legitimate reason to relaunch, collect new reviews, and re-engage your whole audience.
The Author's Edge: Issue 8
Chris O'ByrnePublished on: 18/08/2026
Pull your best chapter, repackage it as a downloadable PDF, and trade it for email addresses. Here is how to turn one chapter into a list-building lead magnet.
The Author's Edge: Issue 7
Chris O'ByrnePublished on: 11/08/2026
Your chapters are your modules. Your frameworks are your slides. Here is how to package the book you already wrote into a keynote or workshop that gets you booked and paid.
The Author's Edge: Issue 6
Chris O'ByrnePublished on: 04/08/2026
Hosts do not care about your book. They care about a topic their audience needs right now. Here is how to turn each chapter into a specific, targeted podcast pitch.
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