The Author's Edge: Issue 10
Chris O'ByrnePublished on: 29/09/2026
You already built the connection inside your manuscript. Here is how to turn everyone you quoted, cited, or credited into a referral partner and a source of free cross-promotion.
Chris O'Byrne
The Author's Edge: Issue 9
Chris O'ByrnePublished on: 01/09/2026
Your book is a living asset, not a finished product. Here is how a second edition gives you a legitimate reason to relaunch, collect new reviews, and re-engage your whole audience.
The Author's Edge: Issue 8
Chris O'ByrnePublished on: 18/08/2026
Pull your best chapter, repackage it as a downloadable PDF, and trade it for email addresses. Here is how to turn one chapter into a list-building lead magnet.
The Author's Edge: Issue 7
Chris O'ByrnePublished on: 11/08/2026
Your chapters are your modules. Your frameworks are your slides. Here is how to package the book you already wrote into a keynote or workshop that gets you booked and paid.
The Author's Edge: Issue 6
Chris O'ByrnePublished on: 04/08/2026
Hosts do not care about your book. They care about a topic their audience needs right now. Here is how to turn each chapter into a specific, targeted podcast pitch.
The Author's Edge: Issue 5
Chris O'ByrnePublished on: 28/07/2026
Most author websites ask one question: buy the book, yes or no? A book menu asks a better one. Here is how to turn your chapters into a menu that helps visitors self-select and buy.
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