The Author's Edge: Issue 9
Your book is a living asset, not a finished product. Here is how a second edition gives you a legitimate reason to relaunch, collect new reviews, and re-engage your whole audience.

Your book is a living asset, not a finished product. Here is how a second edition gives you a legitimate reason to relaunch, collect new reviews, and re-engage your whole audience.

Pull your best chapter, repackage it as a downloadable PDF, and trade it for email addresses. Here is how to turn one chapter into a list-building lead magnet.

Your chapters are your modules. Your frameworks are your slides. Here is how to package the book you already wrote into a keynote or workshop that gets you booked and paid.

Hosts do not care about your book. They care about a topic their audience needs right now. Here is how to turn each chapter into a specific, targeted podcast pitch.

Most author websites ask one question: buy the book, yes or no? A book menu asks a better one. Here is how to turn your chapters into a menu that helps visitors self-select and buy.

Turn your strongest chapter into a five-day social media series. One chapter, five posts, a full week of content built on writing you have already done.